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Case study · AI in marketing

Marketing that runs itself

A single-location restaurant where the owner was host, buyer and marketing department at once. We extended their Odoo with a marketing module and AI agents that plan every week, write the content and show what actually brought guests in.

Business
Single-location restaurant
Focus
AI in marketing
Runs on
Odoo + AI
Modules
Marketing, Guests & CRM, Till & service
Before

Where it started

Marketing was the owner's job, which made it nobody's job. In busy weeks nothing went out, offers were spontaneous, and nobody knew which of them paid off.

Our approach

What we built

First we agreed with the owner what marketing is for: filling the quiet days and keeping regulars. Then we set up the marketing module in Odoo, connected it to the till and guest data, and built agents that work towards exactly those two goals. Approval rules decide what may go out without asking.

What the AI does every day
  1. Plans the content calendar from the menu, the season and the quiet days
  2. Writes posts, captions and offers in the house voice, for approval
  3. Puts offers on the days when tables stay empty
  4. Links every campaign to sales and reports what worked
After

What changed

In every new project we measure before and after from day one, so you see the effect in your own numbers, not ours.

Marketing is automated and goes out every week, even in busy weeks
The owner no longer writes, only approves
Every campaign is tied to sales instead of gut feeling

Want this in your restaurant?

Book a call. In step 1 you see your own menu running in Odoo, and you pay only after you have seen it.